Introduction 1
Part 1: Shaping Up to Be a Personal Trainer 7
Chapter 1: Introducing the World of Personal Training 9
Chapter 2: Getting Certified 23
Chapter 3: Building Your Skills 37
Chapter 4: Planning Your Start 47
Part 2: Becoming a Successful Personal Trainer 65
Chapter 5: Creating Your Business Plan 67
Chapter 6: Setting Up Shop 79
Chapter 7: Developing Sound Business Practices 97
Chapter 8: Flexing Your Marketing Muscles 117
Chapter 9: Retaining Your Clientele 133
Part 3: Putting the Personal into Personal Training 153
Chapter 10: Getting to Know You: Performing Initial Consultations 155
Chapter 11: The First Session: Performing the Fitness Assessment 171
Chapter 12: Before We Meet Again: Planning the Program 189
Chapter 13: Taking Your Client through the First Workout 205
Chapter 14: Choosing Exercises and Teaching Your Beginning Client 217
Chapter 15: Taking Your Client to the Next Level 225
Part 4: Growing Your Personal Training Business 237
Chapter 16: Preparing for Growth: Automating and Documenting Your Workflow 239
Chapter 17: Hiring Additional Staff 251
Chapter 18: Establishing Your Business Culture 269
Part 5: The Part of Tens 283
Chapter 19: Ten Great Ways to Expand Your Services 285
Chapter 20: Ten Helpful Tools 291
Chapter 21: Ten Ways to Be the Best Personal Trainer You Can Be 297
Index 305
