“I find this book to be an invaluable resource, offering a comprehensive guide for assessing and addressing public health issues. Its unique blend of theoretical insights and real-world narratives provides a nuanced understanding of interventions in practical contexts. This book is an essential tool for both current and aspiring professionals in the public health sector.”
―DANE MINNICK, Indiana Division of Mental Health and Addiction

Real stories, real solutions―a unique textbook that embeds definitions and dex_scriptions of program planning principles within the story of one town grappling with the opioid crisis

In Health Promotion Planning: Learning from the Accounts of Public Health Practitioners, you will embark on a journey through the heart of a small midwestern city, where a community grapples with the daunting challenges of the opioid epidemic. The book uses narratives in a creative and engaging way, weaving together the real-life accounts of over 100 public health practitioners.

As you follow the saga of the town, you will see program planning principles in action. Through the intricacies of substance use and opioid-related challenges, this book sheds light on the interconnected efforts of diverse programs, including needs assessment, health education curriculum, health communication campaigns, environmental change strategies, peer support initiatives, and community organizing.

Students and practitioners will uncover the principles and processes of building health promotion programs. Discussion questions and activities at the end of each chapter stimulate reflection and exploration, offering a valuable resource for instructors and individual learners.

Health Promotion Planning is a powerful glimpse into public health practice, inspiring future generations to take up the mantle in addressing societal challenges. Learners will witness health promotion in action as they follow the compelling stories inside―where lessons are learned, lives are changed, and hope emerges from the frontlines of a devastating epidemic.

Note to Instructors ix

Foreword xi

Acknowledgments xiii

Introduction 1

One: Community Health Needs Assessment: Collecting Data to Inform Interventions 17

Two: Fatality Review Board: Identifying Risk Factors for Poor Health Outcomes 30

Three: Maternal Treatment Program: Using Consumer Analysis to Target a Specific Segment of the Population 44

Four: Recovery Ride and Rally: Event Planning and Process Improvement 60

Five: Red Ribbon Week: Raising Support to Change Community Norms 74

Six: The Wise Program: Social Marketing Strategies to Promote Health Education Interventions 88

Seven: Peer-run Warmline: Managing and Evaluating a Health Communication Program 103

Eight: An Interprofessional Symposium: Recruiting Planning Committee Members and Setting Measurable Goals and Objectives 120

Nine: Recovery Café: Building an Environmental Change Strategy for Positive Health Outcomes 133

Ten: Grassroots Community Organizing: Assessing Readiness for Change 149

Eleven: Trauma-informed Care: Creating Health Communication Campaigns for Public Awareness 165

Twelve: Working with External Vendors: Knowing What to Look for 178

Thirteen: Working with Volunteers: Learning Management Skills 184

Fourteen: Working Across Institutions: Sharing Knowledge on Substance Use Disorders 192

Index 200

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